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2018 ICEE 中国(广州)国际跨境电商展暨跨境商品博览会

来源:环球食品博览网   添加时间:2018-03-12 18:02:29

2018 ICEE 中国(广州)国际跨境电商展暨跨境商品博览会

China (Guangzhou) International Cross-Border E-commerce & Goods Expo

2018 ICEF 中国(广州)国际跨境电商高峰论坛

China (Guangzhou) International Cross-border E-commerce Summit Forum

 

邀  请  函

Invitation letter

为贯彻落实“一带一路”战略部署,加快推进广州国际商贸中心建设,着力展示广州“千年商都”国际化、时尚化的城市形象,经广州市民政局核名批准,广东省贸促会、广州市跨境电商行业协会、香港粤展集团主办的“2018 ICEE 中国(广州)国际跨境电商展暨跨境商品博览会/2018 ICEF 中国(广州)国际跨境电商高峰论坛”定于2018年7月21日至23日期间在广州琶洲保利世贸博览馆举办.主题为“开辟粤港澳大湾区跨境电商新蓝海”。

本次盛会分为展览会和高峰论坛,涵盖跨境电商上下游产业链,预计吸引展商300余家,观众3万人次,展会为期三天。

现诚挚邀请 贵司  参与本次盛会。

In order to implement the “one belt and one road” strategic and promote the economic prosperity of Guangzhou, CCPIT, Guangzhou cross-border electricity supplier Industry Association, Hong Kong Yuezhan Group will jointly hold the 2018 China international Cross-border E-commerce & Goods Expo / 2018 China International Cross-border Summit Forum (hereafter referred to as ICEE/ICEF). With the approval of Guangzhou Civil Affairs Bureau, this exhibition will take place at Pazhou Poly World Trade Center in Guangzhou from July 21st to 23rd 2018.

This grand meeting consists of product’s exhibition and summit forum, the exhibitors’ field cover financing institution, logistic provider, industrial park and project investment. The exhibition will last for 3 days. That will be expected to attract more than 300 exhibitors and 30 thousands visitors.

It is our great pleasure to invite you and your company representative for this grand meeting.  

一、“跨境电商节”指导单位、主办单位:

The Event organizer:

主办单位:广东省贸促会、广州市跨境电商行业协会、香港粤展国际集团;

Host: CCPIT, Guangzhou cross-border electricity supplier Industry Association, Hong Kong Yuezhan Group

支持单位:广州市商务委员会、亚马逊、敦煌网等;

Supporting Organization:Guangzhou Municipal Commission of Commerce, Amazon, DHGate.com

协办单位:中国国际跨境电商行业联盟及成员单位等;

Co-organizer: China International Cross-Border E-commerce Industry Alliance with its members

承办单位;广州市特印展览服务有限公司;

Organizer:Guangzhou Teyin Exhibition Service Co.Ltd

支持媒体:广东电视台、广州日报、南方都市报、羊城晚报、腾讯、网易、搜狐、新浪、大洋网、金洋网、亿邦动力网、雨果网、3000万大V等知名媒体倾力支持

Support Media: GDTV, Guangzhou Daily, Nanfang Daily, Southern Urban Daily, Yangcheng Evening News, Tencent, NetEase, Sohu, Sina, DAYOO, YCWB, EBRUN, CIFNEWS, and network media

二、盛会背景与发起的缘由:

The background of event and reason for initiation:

2014年被称为“跨境电商元年”。作为国家电子商务示范城市及跨境贸易电子服务试点城市之一,2015年,广州跨境电商企业总数已达879家,全市跨境电商进出口总额为68.5亿元,同比增长3.7倍,规模继续位居全国前列。

The 2014 was the year called “the first year of cross-border electronic commerce”. As one of the demonstrative city of national electronic commerce and pilot cities of cross-border electronic service, the number of cross-border E-commerce enterprise in Guangzhou reached 879 in 2015. The total export-import volume of cross-border electronic-commerce was 6.85 billion Yuan of the whole city, with an increase of 3.7 times. The total amount of the city is one of the highest in China.

发展跨境电子商务势在必行。同时,随着12个综试区的逐步开放(广州同期跨境电商获批综试区),作为中心城市和千年海上商贸古都的广州,跨境贸易几乎被认为是广州人的“本能”,包容务实的城市性格标签也吸引了越来越多的海内外客商,广州占据着跨境电商的天时地利人和。

Nowadays, the coming of the network economic age makes E-business being an inexorable trend of business development in the future. With the gradual opening of the 12 China Cross-border E-commerce comprehensive pilot areas, Guangzhou is recognized as the greatest potential city for the development of cross-border E-commerce. This city is a coastal city which develops the foreign trade over thousands of years. Most of the Cantonese merchants get a roaring reputation from the foreign merchandiser because of their honesty and tolerance.

2015年10月15日,广州市副市长蔡朝林就广州市跨境电商行业协会的成立召开了核心会员见面会,共同探讨了广州市跨境电商行业的现状、共性问题及发展需求。

On October 15th, 2015, the deputy mayor of Guangzhou, Cai Zhaolin had a meeting on the establishment of the Guangzhou Cross-border electricity supplier Industry Association. A majority of core members were present for discussing the current situation and the common question of cross-border E-commerce in Guangzhou.

广州市副市长蔡朝林与协会核心会员交流会上,蔡朝林副市长针对广州市跨境电商的发展提了建议:“务实”是广州地区的性格标签,缺乏跨境电商试点地区性的行业交流。如何展现广州市跨境电商行业的成果成为了广州市跨境电商发展的针对性措施之一

During the meeting, Cai Zhaolin put forward suggestions for development of cross-border electronic commerce in Guangzhou.He said that “practicability” is the character of Guangzhou area but lacks exchange between the industries in pilot area of cross-border electronic-commerce is the main problem. How to exhibit the result of Guangzhou cross-border electronic-commerce Industry has become one of the measures for developing Guangzhou cross-border electronic commerce.

因此,作为广州市政府与广州跨境电商企业联系的桥梁,中国国际跨境电商行业联盟和广州市跨境电商行业协会为展示广州市在跨境电商的行业领先地位,发起中国(广州)国际跨境电商商务展览会暨高峰论坛,“ICEE”、“ICEF”应运而生。本次盛会将邀请各试点城市企业、各国领事馆组团参观和展示。各合作方将利用自身资源和优势,全力打造“中国跨境电商第一展”。

Therefore, in order to show the premium status of Guangzhou in the field of Cross-border E-commerce, the China International Cross-Border E-commerce Industry Alliance and Guangzhou Cross-border electricity supplier Industry Association decided to organize the ICEE/ICEF. The cross-border e-commerce enterprise could use this opportunities to strengthen the contacts with the government. Meanwhile, we will sincerely invite the consulates of different countries and enterprise from each pilot area of cross-border electronic-commerce. We hope to utilize the resources and advantages of each co-organizer for building together “the best Cross-border E-commerce expo” in China

 

三、往届回顾:

Review of 2017

2017中国(广州)国际跨境电商展暨高峰论坛已于7月21-23日在广州琶洲保利世贸博览馆成功召开,是目前中国规模最大、规格最高的跨境电子商务博览会。本届博览会受到广州市政府、外国企业和海内外观众的一致好评,共有来自20余个国家、和地区以及国内20余个省市的300余家企业参展,包括阿里巴巴、亚马逊、广新集团、唯品会、中国银行、中国工商银行、中国农业银行、中国招商银行、eBay、奥买家、森大国际等知名品牌企业。澳大利亚、日本、韩国、马来西亚等15个国家和地区100余个团组参展参观,共吸引观众35万余人次,其中线上32多万人次,线下3万余人次。广州日报、广东电视台、人民网、新浪网、雨果网等近100家媒体聚焦广州,全面报道展会盛况。

2017 China (Guangzhou) International Cross-border E-commerce Exhibition and Summit Forum was held at Guangzhou Pazhou PWTC Expo on July 21st – 23rd and this expo achieved the largest scale and the highest specification in China currently. This expo won high praise from Guangzhou Municipal Government, foreign enterprises and audience at home and abroad, and more than 300 enterprises from 15 countries and regions and more than 20 domestic provinces and cities attended the exhibition, including Alibaba, Amazon, Guangdong Foreign Trade Group, Vipshop, BOC, ICBC, eBay, lianlianpay, Senda International, FUNSENS, Sam Cold Chain, Inspur Group, Qingong International, and Zhengyang. More than 100 teams from 15 countries and regions, including Australia, Japan and Korea, participated in the exhibition, and 295,682 audience were attracted, of which, 260,000 were on-line and 35,682 were offline. Nearly 100 media gathered in Guangzhou, including Guangzhou Daily, GDTV, people.com.cn, Sina.com, and CIFNEWS to report the grand event of the exhibition.

展会现场活动精彩纷呈 ,千人论坛观众爆满

A variety of activities and forums was organized, the forum was totally full.

博览会呈现以会带展的特色,成功举办了2017ICEF中国(广州)国际高峰论坛、中—韩VIP对接会、一带一路·网上丝绸之路·全球跨境电商平台战略高峰论坛、澳大利亚产品推介会、日本产品对接会、eBay专场等精彩论坛,解读行业发展趋势,现场观众爆满,反响热烈。

The exhibition consists of forum and product’s expo. During the exhibition, we had organized successively the various forum likes the ICEF forum, Sino-Korea fair, “one belt one road” global world cross-border summit forum, Australian product promotion seminar, Japanese product fair, EBay session, etc. Speakers of those forums interpreted the industry trend during the forum and have attracted thousands of audience.  

活动现场全程直播 ,创新模式精彩全场

All activities during the exhibition were broadcasted online

划破时空,打破壁垒,这是一个新的尝试,大胆的创新。不在现场的观众可以通过直播间领略展会精彩。三天的线上现场直播,多角度的全程线上直播,将每个精彩瞬间呈献给观众,吸引了20余万在线观众参与互动。

The new highlight of the exhibition is 3 days live online broadcast the whole exhibition. Those visitors that can’t present also have the opportunity to enjoy this grand meeting. The live show attracted two hundred thousand online audiences. They can participate in all the activities such as forum, interactive game, etc.

由师姐学院推出的网红直播大冒险在展会现场带来了刺激好玩的游戏,美女主播与观众互动,现场进行大冒险活动,挑战心跳极限。通过蒙眼摸物、指压板、狂吃芥末、头脑风暴等数场挑战环节引爆每一位观众眼球,奉献了一场最真实的直播狂欢。吸引在线观众10多万人。

Sister school organizes an online game connecting the online star and spot visitor also online audience. On the spot, the visitor can participate in the interactive game like blindfolded touching things, Shiatsu sheet. The exciting game attracts over a hundred thousand audiences.

中国岭南烘焙文化节首次登录展会,在现场献上了一场美食、娱乐、休闲、文化荟萃的狂欢盛宴,并合力打造国内首场大型烘焙真人秀电视直播节目“我是超级蛋糕师”。现场观众不仅可品尝,还参与到互动DIY,在撩动味蕾的同时,感受传统文化、国际文化与时尚文化的精彩碰撞。

This was the first time that the Chinese Baking Culture Festival organizing at the exhibition. It gave visitors a multi sensory of experience. Besides, the organizer developed a TV reality live show “I am a super cake maker”. All visitors have the chance to taste the cake and take part in DIY baking. This activity brings lots of sensation for the visitor which is the combination of traditional culture and modern fashion.

展会现场的AR体验区引导数万观众参与互动,参与观众下载APP,现场美女model展示AR扫一扫,连接LED大屏幕,即刻展示实时宣传效果,好玩又刺激。

The AR Virtual attracts most of the visitor’s attention. The spot audience downloads the application in order to scanner the QR Code on the beautiful girl. This experience achieves the publicity effect and gives the audience a sense of fun and excitement.

四、2018届展会亮点:

The highlights of 2018

1、本届展会将以代理商、贸易商、O2O企业、进口平台为主,引入多个国家的优质产品,举办产品对接会,面对面互动了解,搭建一手货源渠道平台。

This conference will be mainly aimed at agents, traders, O2O enterprises and import platforms, has introduced high-quality products from over 36 countries, especially tier-one products that can rarely be seen in the markets of North America, Europe and South America currently. All the public or professional audience can buy the newest products during the exhibition.

2、在为期三天的展会里,也将发布跨境电商产业基金,推动行业发展,并且会在现场颁布跨境电商发展蓝皮书,研讨2018年上半年中国跨境电商形势。

During the three-day exhibition, the committee will start the industry fund for promoting the development of cross-border e-commerce. On spot, the government will issue the Blue paper about the development of cross-border electronic commerce. The attending guests could discuss the situation of Chinese cross-border Electronic-Commerce in the first half of 2018.

3、本届展会定位于国际化、专业化和高端化,聚焦中国跨境电商的趋势与包容性增长、开放性世界经济,

The exhibition is positioned for internationalization. Professionalization and high-class oriented. It will focus on the tendency of Chinese cross-border electronic commerce and its inclusive growth.

4、以展带会,以会促展,跨境电商出口以论坛为主、跨境电商进口以展览为主,相互促进,相得益彰。

The exhibitions will consist mainly of forum and goods’ expo. The forum and good’s expo could complement and promote each other. Concerning about the cross-border e-commerce export, we will invite the leader export enterprise to have the speech. Plenty of the products will be on display with the presence of import electric merchant.

5、展会同期仍举办千人论坛活动,力邀国家海关总署、国家检验检疫局等组织代表参与其中,并且邀请国际跨境电商巨头研讨开放型世界经济下的跨境电商的新方向。

We are honored to invite the General administration of customs of the people’s republic of China, General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic and other organization’s representatives to attend the exhibition. The various themes of forum will be held during these 3 days. Also, we are glad to invite the intentional cross-border e-commerce tycoon to discuss the new trend of cross-border e-commerce under the open world economy.

 

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